While Xbox and Sony are in a bidding war for game developers, Nintendo isn't so eager to scoop up a bunch of them. Nintendo president Shuntaro Furukawa was asked about acquiring game firms at a recent investor meeting, which was a relevant topic.
Nintendo DNA
“Our brand was built upon products crafted with dedication by our employees, and having a large number of people who don’t possess Nintendo DNA in our group would not be a plus,” According to Bloomberg and Reuters, Furukawa responded.
Nintendo isn't completely opposed to acquisitions, and says it's willing to make them if they're necessary.
"Nintendo DNA" is the essential take from Furukawa's response.
The idea is that if Nintendo bought a bunch of unrelated game developers, the entire brand would be diluted.
The essence of what makes Nintendo, well, Nintendo, would be diluted.
The secret sauce's unique flavor would be lost.
And, as Furukawa pointed out, that would be a major minus rather than a plus.
As a result, if Nintendo were to acquire a publisher or studio, it would have to be one that shared its philosophy or craft.
Potential studios to be acquired by Nintendo
It would make sense for Nintendo to buy a game studio with which it has already partnered, as evidenced by its purchase of Monolith Soft.
Acquiring Camelot Software Planning, the company behind Mario Tennis and Mario Golf, for example, might make sense, but considering the businesses' strong relationship, it doesn't seem necessary.
Sure, there are other potential targets and game companies that may be acquired, but given Nintendo's parameters, it doesn't appear that the business is ready to embark on a buying binge like Microsoft and Sony.
Nintendo isn't a company built on corporate consolidation at its heart.
It's a company that creates hardware as well as games for it. Its DNA bears witness to this.
Comments
Post a Comment